Who are? Your clients and prospective clients.
Because at 10.15pm tonight, when they’re ready to book a sight test with you, they can’t just go onto your website and do it.
Far too many independent UK opticians don’t allow their clients to book appointments online.
And yet I truly believe that online booking is now essential for all opticians.
It is 2019, after all.
Here’s a new video I created to explore this – it also shows you how to fudge online booking if your PMS makes it too difficult.