How opticians cut costs + increase net profit

How opticians cut costs + increase net profits

Paul Green cash flow, Content, Videos

If you haven’t looked at your credit card terminal costs in the last 18 months, there’s a very high chance you’re being overcharged. I explain all in this short video. And then click here to see all the details on OpticiansCutCosts.com Click here to see all the details on OpticiansCutCosts.com

Mastermind Insider: Selling OCT to 80% of your clients

Mastermind Insider: Selling OCT to 80% of your clients

Paul Green Content, Opticians Elite, Videos

Click here for the full details of the Practice Mastermind Every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you can apply them to your practice. From April’s Practice …

Mastermind Insider: This optician's £50,000 of extra net profit

Mastermind Insider: This optician’s £50,000 of extra net profit

Paul Green Content, Opticians Elite, Videos

Click here for the full details of the Practice Mastermind How would you like £50,000 of extra net profit? OK. Dumb question. Today I’m starting a new monthly video series, called Mastermind Insider. You see, every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. Every month, I’ll …

Pre-exam questionnaire

Video: How opticians use pre-exam questionnaires to drive sales

Paul Green Content, marketing and sales, Videos

Pre-exam questionnaires are such an easy way for any optician to increase sales. Because they give you a direct insight into your clients’ wants, needs and fears. Which are the key to selling them a second pair, or better lenses, with no selling required. I recorded a new video about this, including some sample questions put together with my Practice Masterminders.