Recruitment problems are actually marketing problems

Video 3 of 4: Recruitment problems are actually marketing problems

Paul Green Content, staff

In the near future, clever technology will let us run the entire business just by ourselves. All we’ll have to do is get ourselves cloned. Produce 20 or 30 copies, say. And then we can do EVERYTHING in the business ourselves. That’ll be amazing! Because we all know that very few people can: So until this amazing cloning service comes …

Appraisals: A waste of your life. And theirs

Appraisals: A waste of your life. And theirs

Paul Green Content, staff

If you’re one of the rare business owners or managers who genuinely enjoys doing formal appraisals with your team, then don’t read this article. You will disagree with everything I have to say  For everyone else, here’s a bold claim: Most of us f***ing hate formal appraisals. In fact, isn’t that one of the many reasons we continually put up with the …

Tidy up

Tidying up (your practice)

Paul Green Content, practice owner's mindset, staff

Have you seen the big new show on Netflix right now? It’s called Tidying Up with Marie Kondo. The format is simple. She turns up at people’s houses and, er, helps them tidy up. Yeah, there’s a specific strategy to it and a load of crying and stuff too. But essentially that’s it. It’s quite compelling. And despite the excellent DC …

Squirrel

What do you see here?

Paul Green Content, practice owner's mindset, staff

This isn’t a trick question. What do you see here? Some people see an acorn. Some people see squirrel food. Others see it as a potential oak tree. And others still, see a potential forest in waiting. This tiny little acorn has the potential to be huge. To grow into something that will be valuable to thousands. Now think of …

Taking an overview

The step back

Paul Green Content, practice owner's mindset, staff, work/life balance

My new friend’s business was crazy busy. Yet he had plenty of time and freedom to drink beer with me in the middle of the afternoon. He’s one of the school dads I’ve said hello to for years but never got round to actually talking to. Once we started a discussion at a school event a few weeks ago, we …