Below you'll find a list of all posts that have been categorized as “marketing and sales”
They’re frustrated. Who are? Your clients and prospective clients. Because at 10.15pm tonight, when they’re ready to book a sight test with you, they can’t just go onto your website and do it. Far too many independent UK opticians don’t allow their clients to book appointments online. And yet I truly believe that online booking is now essential for all …
Thanks to the 60+ people who responded to my survey last week, asking what educational videos I could film this week. The most common request was about how to get more new clients. So here you go… Questions? Email me personally at hello@practicemastermind.com
As you were Googling on your phone at the weekend, did you notice that the search results looked a little different? Here’s an example: This change to the search engine results page has just rolled out to mobiles. And apparently it’s going to roll out to desktop searches, too. These are the three main changes: Some suggested actions for you: My …
There’s a multi storey car park I use in my home city of Milton Keynes now and again. It’s very tight, especially for bigger cars. And a couple of weeks ago, the car park and my car had a little falling out. The car park won. Yes I managed to completely wreck 3 panels The crash repair guy Rob said …
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
Today I’m running a sold out marketing seminar for a group of practice owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based on more than eight years working with opticians on their marketing. And at the heart of the whole day is a piece of marketing strategy that goes against how many …
This one doesn’t apply to brand new businesses. But it’s perfect for practices that have been around a few years. Because there’s a sentence I hear at least once a week from the practice owners I’m working with. “Oh yeah. We used to do that. But we stopped it for some reason”. Quite often the “some reason” is no real …
Back in 2005, I started my first business. I was still working full-time running a radio station, so was ducking out to make furtive phone calls during the day, then doing most of the work from my spare bedroom in the evenings. Ahhh… how much spare time you have before children come along… The business I started was a PR …
