Online booking is now essential for all opticians

Online booking is now essential for all opticians

Paul Green Content, marketing and sales

They’re frustrated. Who are? Your clients and prospective clients. Because at 10.15pm tonight, when they’re ready to book a sight test with you, they can’t just go onto your website and do it. Far too many independent UK opticians don’t allow their clients to book appointments online. And yet I truly believe that online booking is now essential for all …

Get more clients

Video 1 of 4: Get more clients

Paul Green Content, marketing and sales

Thanks to the 60+ people who responded to my survey last week, asking what educational videos I could film this week. The most common request was about how to get more new clients. So here you go… Questions? Email me personally at hello@practicemastermind.com

The ultimate marketing strategy for opticians

The ultimate marketing strategy for opticians

Paul Green Content, marketing and sales

Today I’m running a sold out marketing seminar for a group of practice owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based on more than eight years working with opticians on their marketing. And at the heart of the whole day is a piece of marketing strategy that goes against how many …

The perfect sales promotion, that’s guaranteed to work

The perfect sales promotion, that’s guaranteed to work

Paul Green Content, marketing and sales

This one doesn’t apply to brand new businesses. But it’s perfect for practices that have been around a few years. Because there’s a sentence I hear at least once a week from the practice owners I’m working with. “Oh yeah. We used to do that. But we stopped it for some reason”. Quite often the “some reason” is no real …