Below you'll find a list of all posts that have been categorized as “Content”
This one doesn’t apply to brand new businesses. But it’s perfect for practices that have been around a few years. Because there’s a sentence I hear at least once a week from the practice owners I’m working with. “Oh yeah. We used to do that. But we stopped it for some reason”. Quite often the “some reason” is no real …
Back in 2005, I started my first business. I was still working full-time running a radio station, so was ducking out to make furtive phone calls during the day, then doing most of the work from my spare bedroom in the evenings. Ahhh… how much spare time you have before children come along… The business I started was a PR …
You’ve heard of bootstrapping a business? It’s when a new venture is built up using limited funds and a lot of goodwill. It’s where you get stories of founders sleeping in their office so they don’t have to waste valuable money renting a flat! Your practice is more liquid than that. But there’s still a place for bootstrapping – when …
Have you seen the big new show on Netflix right now? It’s called Tidying Up with Marie Kondo. The format is simple. She turns up at people’s houses and, er, helps them tidy up. Yeah, there’s a specific strategy to it and a load of crying and stuff too. But essentially that’s it. It’s quite compelling. And despite the excellent DC …
I’m going to be doing a session with my Practice Mastermind groups later this month about 4 key questions they must answer, in order to see big growth in their practice this year. I think 2019 is going to be a very divisive year. Frankly, all bets are off for what could happen in the UK! But at the level …
And there it is. An overly negative thought or persisting worry has crept into your mind. It happens to all of us at some point in the week. But if it stays there, it will affect your entire emotional wellbeing for the rest of the day. Which can seep into private time, and in small ways, affect your family during …
Hello, it’s Paul Green here. For about 6 months now I’ve been planning two major new training events for 2019. My intention is for them to become my Foundation events at the core of everything I do. First, I’m planning a two day training event where I teach you everything I know about: It’ll be my most in-depth training ever. …
I wrote a post on the Opticians Marketing Facebook group earlier this week about speed. Here’s a screenshot: It was inspired by an Irish entrepreneur I’m working with on a big veterinary project right now. He’s called Gordon Stewart, and he discovered last month that vets in the UK have a real recruitment problem right now (it’s worse than hiring …
Have you ever heard of the McGurk effect? This clip from a BBC documentary explains it very well. Freaky, isn’t it? How the sound changes depending on what your eyes are seeing. This is because our brain applies a filter over what we are experiencing. I was recently reminded about the McGurk effect while listening to an audio book called …
Try as we might to push our bodies and brains to the limits during each work day, we’re not robots. We’re big bags of flesh. And we’re actually more productive when we take proper breaks during the workday. Yes. Even you, the practice owner, needs to do this. I filmed a quick video for you during a stroll through the …
