Appraisals: A waste of your life. And theirs

Appraisals: A waste of your life. And theirs

Paul Green Content, staff

If you’re one of the rare business owners or managers who genuinely enjoys doing formal appraisals with your team, then don’t read this article. You will disagree with everything I have to say  For everyone else, here’s a bold claim: Most of us f***ing hate formal appraisals. In fact, isn’t that one of the many reasons we continually put up with the …

Mastermind Insider: Selling OCT to 80% of your clients

Mastermind Insider: Selling OCT to 80% of your clients

Paul Green Content, Opticians Elite, Videos

Click here for the full details of the Practice Mastermind Every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you can apply them to your practice. From April’s Practice …

Mastermind Insider: This optician's £50,000 of extra net profit

Mastermind Insider: This optician’s £50,000 of extra net profit

Paul Green Content, Opticians Elite, Videos

Click here for the full details of the Practice Mastermind How would you like £50,000 of extra net profit? OK. Dumb question. Today I’m starting a new monthly video series, called Mastermind Insider. You see, every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. Every month, I’ll …

The ultimate marketing strategy for opticians

The ultimate marketing strategy for opticians

Paul Green Content, marketing and sales

Today I’m running a sold out marketing seminar for a group of practice owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based on more than eight years working with opticians on their marketing. And at the heart of the whole day is a piece of marketing strategy that goes against how many …