Below you'll find a list of all posts that have been categorized as “Content”
If you’re one of the rare business owners or managers who genuinely enjoys doing formal appraisals with your team, then don’t read this article. You will disagree with everything I have to say For everyone else, here’s a bold claim: Most of us f***ing hate formal appraisals. In fact, isn’t that one of the many reasons we continually put up with the …
I read a lot of business and marketing books (actually, these days I listen to more books on Audible than I read). And I’ve been meaning to tell you about this one for a while. Last week, it helped me save £6,058. And a few weeks before, it saved me a few more thousand pounds. This is the book: It’s …
Click here for the full details of the Practice Mastermind Every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. The Mastermind Insider videos are a summary of the best ideas and biggest wins from the meeting. So you can apply them to your practice. From April’s Practice …
Sometimes the hallmark of a business owner is that we pride ourselves on our busyness, as much as our business. Most of the practice owners I’ve met are high performing individuals. This is why we get frustrated with our staff and other mere mortals, who can’t do what we do, at the pace we do it. But even you and I …
There’s a multi storey car park I use in my home city of Milton Keynes now and again. It’s very tight, especially for bigger cars. And a couple of weeks ago, the car park and my car had a little falling out. The car park won. Yes I managed to completely wreck 3 panels The crash repair guy Rob said …
Click here for the full details of the Practice Mastermind How would you like £50,000 of extra net profit? OK. Dumb question. Today I’m starting a new monthly video series, called Mastermind Insider. You see, every month I sit down with 13 non-competing optical practice owners. And we work together to make each of their businesses better. Every month, I’ll …
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
And click here to see the full details of my one time only, FREE opticians marketing seminar The Ultimate Marketing System: How to generate a flood of new clients for your practice It’s in London on Wednesday 27th March 2019
Today I’m running a sold out marketing seminar for a group of practice owners. It’s called The Ultimate Marketing System. How can I justify calling it that? Well, it’s based on more than eight years working with opticians on their marketing. And at the heart of the whole day is a piece of marketing strategy that goes against how many …
