How opticians cut costs + increase net profit

How opticians cut costs + increase net profits

Paul Green cash flow, Content, Videos

If you haven’t looked at your credit card terminal costs in the last 18 months, there’s a very high chance you’re being overcharged. I explain all in this short video. And then click here to see all the details on OpticiansCutCosts.com Click here to see all the details on OpticiansCutCosts.com

Online booking is now essential for all opticians

Online booking is now essential for all opticians

Paul Green Content, marketing and sales

They’re frustrated. Who are? Your clients and prospective clients. Because at 10.15pm tonight, when they’re ready to book a sight test with you, they can’t just go onto your website and do it. Far too many independent UK opticians don’t allow their clients to book appointments online. And yet I truly believe that online booking is now essential for all …

Recruitment problems are actually marketing problems

Video 3 of 4: Recruitment problems are actually marketing problems

Paul Green Content, staff

In the near future, clever technology will let us run the entire business just by ourselves. All we’ll have to do is get ourselves cloned. Produce 20 or 30 copies, say. And then we can do EVERYTHING in the business ourselves. That’ll be amazing! Because we all know that very few people can: So until this amazing cloning service comes …

The answer to “more bloody work than hours”

Video 2 of 4: The answer to “more bloody work than hours”

Paul Green Content, practice owner's mindset, work/life balance

In my survey last week I asked this question: What’s the one thing (above all else) that stops you from doubling your net profit in the next 12 months? There were some very insightful answers: “Not enough hours in the day to keep all the plates spinning” “Time, and maybe some motivation” “Feeling overwhelmed with so many things to do and …

Get more clients

Video 1 of 4: Get more clients

Paul Green Content, marketing and sales

Thanks to the 60+ people who responded to my survey last week, asking what educational videos I could film this week. The most common request was about how to get more new clients. So here you go… Questions? Email me personally at hello@practicemastermind.com